New Perspective – West Bend Tops Area Contributors to Alzheimer’s Association

Almost $15K Raised in 2017/ $50K Since 2012
West Bend, Wis. – (Sept. 28, 2017) — New Perspective Senior Living – West Bend has set a new record for Washington County donations to the Alzheimer’s Association of Southeast Wisconsin.  Since the beginning of the year it has donated almost $15,000 to the local Alzheimer’s Association chapter and close to $50,000 since 2012.
New Perspective | West Bend’s efforts on behalf of our mission are truly a role model for other organizations to aspire to,” stated Dave Grams, Executive Director, Alzheimer’s Association, Southeast Wisconsin Chapter.
“Anyone who knows our story knows that Alzheimer’s is an issue close to our hearts,” said Ryan Novaczyk, New Perspective Senior Living President and CFO. “My grandmother, Betty, fought against this unforgiving disease, and my family’s experience in caring for her was the inspiration behind the founding of our company. Anything we can do to help fight this disease is time and money well spent.”
Ryan Novaczyk, West Bend Golf Outing, raising money for alzheimer's association
New Perspective has been the top fundraiser in Washington County for the last two years through a combination of fundraising activities, including participation in the Association’s Walk to End Alzheimer’s, as well as two events created by the senior community itself. This year, New Perspective hosted its Third Annual New Perspective Golf Outing held Aug. 17, and the Second Annual New Perspective Senior Living Gala held Sept. 14. Both fundraising events contribute all proceeds to the Southeastern Wisconsin Chapter of the Alzheimer’s Association.
“We have an incredible team here at New Perspective – West Bend, and they’re the ones that make this possible, “ said John Wiman, New Perspective | West Bend Executive Director. “They’ve embraced this cause, and put a tremendous amount of energy and passion into making these fundraising events the best they can be. I’m extremely proud of them.”
About New Perspective Senior Living
Founded in 1998, New Perspective Senior Living (NPSL) is a family owned company that develops, owns and operates vibrant senior living communities in Minnesota, North Dakota, Wisconsin and Illinois.  Its foundational belief — that all seniors deserve to Live Life on Purpose® and age with dignity — was forged from the personal experience of Founder and CEO Todd Novaczyk and his family.  For seven years, they cared for his mother-in-law, Betty Berkeley in their home as she struggled to maintain her strong, independent spirit while coping with Alzheimer’s disease.
Today, New Perspective Senior Living operates 21 senior living communities serving over 2,000 seniors through Independent LivingAssisted Living and Memory Care options, with a goal to be serving 10,000 seniors by 2025. Based in Eden Prairie, Minn., the company has won multiple awards including Top Assisted Living Facility, Best-of-the-Best Dining Experience and Top Workplaces. In addition, Todd Novaczyk, was recently profiled in the Senior Housing News, The Leadership Series, while Ryan Novaczyk was just named to 50 for the Next 50 by Leading Age of Minnesota
Doug Anderson
VP of Marketing
NP Senior Living
Jacqueline Hanson
Hanson Communications
952.451.5000 (M)