New Perspective

Todd Novaczyk

Founder & CEO

Todd is the founder and CEO of New Perspective Senior Living (NPSL). His mission-driven, goal-oriented leadership is aimed at driving our mission of putting the “Resident First” in everything we do throughout the organization and ensuring that all seniors at each New Perspective Senior Living community receive attentive, personalized, respectful care that enables Living Life on Purpose® and aging successfully.

Before founding NPSL, Todd was a senior vice president for domestic and international franchising for Carlson Companies in Minneapolis. Prior to Carlson, Todd spent twenty years at Chabot Management Company serving as president and CEO. He and his partner developed, owned and managed 61 restaurant and hotel properties. The pair was responsible for site selection, financing, development, construction and management of the facilities.

Since 1998 Todd has developed, financed and operated senior housing communities in four states, providing secure, home-like environments for hundreds of residents.
Todd has both bachelor and master of arts degrees from St. Cloud State and Mankato State Universities in Minnesota, respectively. Todd is active with industry associations and is a member of the board of Leading Age of Minnesota, a member of Argentum (largest national senior living operator’s association) CEO Executive Roundtable, and is on the Argentum Board of Directors.

Sherry Novaczyk

Architectural & Design

Prior to working on interior design and architectural support with NPSL, Sherry assisted with the design for several Twin Cities’ restaurants and retail centers, and she ran a private tutoring business for over 15 years. Sherry has a bachelor of arts from St. Cloud State and did her master’s work at the University of Saint Thomas.

Sherry addresses the special issues involved in creating vibrant, home-like environments for our residents. She focuses on architectural refinement, space planning, millwork and finishes, as well as selecting furniture and accents that make our communities unique and affect the well-being of our seniors. She is involved in the design process from the beginning of a project to the last picture hung on the wall, bringing personalized beauty to the spaces our residents call home.

Ryan Novaczyk

President & CFO

Ryan is responsible for directing the company’s day-to-day operations and fiscal functions, overseeing business performance, investments, strategy and growth initiatives. In an effort to help residents in Living Life on Purpose®, Ryan guides the development and implementation of operational and financial strategies and systems, including planning and forecasting processes, financial analysis, sales & marketing, resident programming, facilities management, acquisitions and new developments projects.

Prior to joining New Perspective Senior Living, Ryan served as Vice President of Equity Research for two multi-billion dollar financial services firms located in New York and Minnesota. Previously, Ryan was engaged in equity research, investment banking, and mergers and acquisitions at Piper Jaffray in Minnesota.

Ryan graduated from the University of St. Thomas in Minnesota with a bachelor of arts in finance, and a minor in economics. He holds professional certificates from the Erickson School at the University of Maryland, Baltimore County (UMBC) in the following disciplines of the Seniors Housing and Care executive education program: Seniors Housing Executive, Finance, Sales and Marketing. Ryan is active with industry associations and is a member of the Assisted Living Federation of America, CFO Executive Roundtable, and sits on the Operator Advisory Board for the National Investment Center for Seniors Housing.

Chris Hyatt

Chief Operations Officer

Chris is responsible for the strategic execution of the company’s operating business plan and accountable for the overall performance of the communities in which he serves. In doing so, Chris is tasked with the direct oversight of; business performance, quality services, sales, people performance and marketing.

For almost two decades, Chris has served residents, patients, family members, associates, shareholders and suppliers. Within that period, he had the honor of serving at the two largest senior housing companies in the nation; Brookdale as an Executive Vice President of Operations Support and Emeritus Senior Living as Chief Operating Officer.

Chris graduated from Spartanburg College and the University of South Carolina Upstate. Over the years, he successfully attained licenses in; Residential Care Home Administration, State & Federal Nursing Home Administration and from the Board of Nursing. Chris also served on the Board of Directors for Argentum (formerly ALFA), and currently serves as Secretary & Treasurer on the Argentum Senior Living Certification Commission (SLCC) Board of Commissioners. He is also an active member of American Seniors Housing Association (ASHA) and the National Investment Center for Seniors Housing (NIC).

Lore Brownson

SVP of Clinical Services/Chief Compliance Officer

Lore is responsible for clinical programs and quality assurance initiatives, as well as the development and implementation of resident programs for our Betty’s Harbor memory care and Vivid Living assisted living neighborhoods. In her role as Chief Compliance Officer, Lore will be responsible for ongoing development and oversight of our Corporate Compliance Program.

Lore formerly served for 14 years as corporate counsel, most recently as vice president and chief counsel for a Fortune 500, long-term health care provider.  In this role she was responsible for providing guidance on diverse health care regulatory and compliance matters. Prior to obtaining her law degree in 1997, she worked as a registered nurse for 10 years.

Lore received her Juris Doctor from the University of Toledo College of Law, in Toledo, Ohio, graduating first in her class, and graduated with a Bachelor of Science in Nursing from Bowling Green State University in Bowling Green, Ohio.  In addition to her legal and nursing background, Lore is certified in Healthcare Compliance (CHC) by the Health Care Compliance Association.

She enjoys spending time with her family (husband and grown son and daughter) and friends, gardening, and volunteering for hospice and her nonprofit.  When time permits, Lore likes to sit outside on her front porch reading–especially during rainstorms.

Scott McCutcheon

SVP of Field Operations

Scott has specialized in senior living for more than 20 years. He began his career in skilled nursing in the field of social services. Thereafter, he managed memory care neighborhoods with a passion to transform nursing assistants into cutting edge, dementia care “leaders.” Since that time, Scott has held Regional Manager and Vice President positions for both large and small senior living providers in which he led multiple facilities in multiple states/markets, including British Columbia, Canada. Over the course of his career, Scott has championed resident care through strategic, laser-sharp focus on staffing, team member relations, and delivery of innovative services to seniors. He has led many critical and successful initiatives which resulted in optimized customer and team member engagement.

Scott is a member of Care Provider of Minnesota, he holds a Master of Arts degree in Gerontology, and Bachelor of Science degree in Therapeutic Recreation. He resides in Woodbury, Minnesota with his wife and three sons.

Alex Massopust

VP of Finance & Accounting

Alex Massopust is the Controller for New Perspective Senior Living.  He is responsible for the monthly and annual financial reporting and oversees the accounting team. Prior to joining New Perspective, he was a Financial Consultant for Merrill Corporation and was also a Senior Auditor for Baker Tilly. Alex is a CPA and a graduate of the University of Kansas.  He resides in Woodbury, Minnesota with his wife and son.

Doug Anderson

VP of Marketing

Doug Anderson oversees the day-to-day marketing and branding functions for New Perspective Senior Living. He began his career as a news anchor and reporter for KTTC-TV in Rochester, Minnesota. Since that time, he has developed a 30-year career in marketing that has included senior marketing leadership working on or for some of the best brands in the world: Country Inns & Suites, Famous Dave’s Restaurants, Carlson Hospitality, Jenny-O/Turkey Store, Hormel, General Mills and Polaris to name a few. As CMO for Famous Dave’s of America, he was instrumental in leading the growth from 20 locations to over 75 when he left. As VP of Marketing for Carlson Companies, he led brand turnarounds that drove incremental ROI gains of 20%. Over the last 10 years, Doug has led a boutique marketing consultancy that focused on driving success for clients with multiple locations. His experience in senior housing dates back to 1998 as an on-going strategic and marketing consultant to New Perspective Senior Living.

Applying his MBA from University of St. Thomas Opus School of Business, Doug has also taught future business leaders marketing concepts and theory as a professor at his business school alma mater. He is an avid student of all the new methods to reach and capture new customers and prospects.

Doug and his wife, Jamie, are nearly empty nesters in Excelsior, Minnesota. They cherish family time by the lake and recently welcomed their first grandchild into the family.

Steve Beck

Sr. District Director of Operations/Sr. Advisor of Sales

Steve is an operations and sales executive with over 25 years of experience in hospitality and senior living. His past experience with sales and marketing efforts along with operations gives Steve a unique perspective that has helped grow census and operational excellence for the companies he’s worked for in the past. Steve grew up in Seattle and started his career with Westin Hotels and Resorts. He then helped Brookdale, now the nation’s leading senior housing provider, grow their portfolio from 1,000 units to over 12,000 units during his tenure.