New Perspective

Todd Novaczyk

Founder & CEO

Todd is the founder and CEO of New Perspective Senior Living (NPSL). His mission-driven, goal-oriented leadership is aimed at driving our mission of putting the “Resident First” in everything we do throughout the organization and ensuring that all seniors at each New Perspective Senior Living community receive attentive, personalized, respectful care that enables Living Life on Purpose® and aging successfully.

Before founding NPSL, Todd was a senior vice president for domestic and international franchising for Carlson Companies in Minneapolis. Prior to Carlson, Todd spent twenty years at Chabot Management Company serving as president and CEO. He and his partner developed, owned and managed 61 restaurant and hotel properties. The pair was responsible for site selection, financing, development, construction and management of the facilities.

Since 1998 Todd has developed, financed and operated senior housing communities in four states, providing secure, home-like environments for hundreds of residents.
Todd has both bachelor and master of arts degrees from St. Cloud State and Mankato State Universities in Minnesota, respectively. Todd is active with industry associations and is a member of the board of Leading Age of Minnesota, a member of Argentum (largest national senior living operator’s association) CEO Executive Roundtable, and is on the Argentum Board of Directors.

Sherry Novaczyk

Architectural & Design

Prior to working on interior design and architectural support with NPSL, Sherry assisted with the design for several Twin Cities’ restaurants and retail centers, and she ran a private tutoring business for over 15 years. Sherry has a bachelor of arts from St. Cloud State and did her master’s work at the University of Saint Thomas.

Sherry addresses the special issues involved in creating vibrant, home-like environments for our residents. She focuses on architectural refinement, space planning, millwork and finishes, as well as selecting furniture and accents that make our communities unique and affect the well-being of our seniors. She is involved in the design process from the beginning of a project to the last picture hung on the wall, bringing personalized beauty to the spaces our residents call home.

Ryan Novaczyk

President & CFO

Ryan is responsible for directing the company’s day-to-day operations and fiscal functions, overseeing business performance, investments, strategy and growth initiatives. In an effort to help residents in Living Life on Purpose®, Ryan guides the development and implementation of operational and financial strategies and systems, including planning and forecasting processes, financial analysis, sales & marketing, resident programming, facilities management, acquisitions and new developments projects.

Prior to joining New Perspective Senior Living, Ryan served as Vice President of Equity Research for two multi-billion dollar financial services firms located in New York and Minnesota. Previously, Ryan was engaged in equity research, investment banking, and mergers and acquisitions at Piper Jaffray in Minnesota.

Ryan graduated from the University of St. Thomas in Minnesota with a bachelor of arts in finance, and a minor in economics. He holds professional certificates from the Erickson School at the University of Maryland, Baltimore County (UMBC) in the following disciplines of the Seniors Housing and Care executive education program: Seniors Housing Executive, Finance, Sales and Marketing. Ryan is active with industry associations and is a member of the Assisted Living Federation of America, CFO Executive Roundtable, and sits on the Operator Advisory Board for the National Investment Center for Seniors Housing.

Ryan has been named to Leading Age’s 50 for the Next 50 list.

Chris Hyatt

Chief Operations Officer

Chris is responsible for the strategic execution of the company’s operating business plan and accountable for the overall performance of the communities in which he serves. In doing so, Chris is tasked with the direct oversight of; business performance, quality services, sales, people performance and marketing.

For almost two decades, Chris has served residents, patients, family members, associates, shareholders and suppliers. Within that period, he had the honor of serving at the two largest senior housing companies in the nation; Brookdale as an Executive Vice President of Operations Support and Emeritus Senior Living as Chief Operating Officer.

Chris graduated from Spartanburg College and the University of South Carolina Upstate. Over the years, he successfully attained licenses in; Residential Care Home Administration, State & Federal Nursing Home Administration and from the Board of Nursing. Chris also served on the Board of Directors for Argentum (formerly ALFA), and currently serves as Secretary & Treasurer on the Argentum Senior Living Certification Commission (SLCC) Board of Commissioners. He is also an active member of American Seniors Housing Association (ASHA) and the National Investment Center for Seniors Housing (NIC).

Lore Brownson

SVP of Clinical Services/Chief Compliance Officer

Lore is responsible for clinical programs and quality assurance initiatives, as well as the development and implementation of resident programs for our Betty’s Harbor memory care and Vivid Living assisted living neighborhoods. In her role as Chief Compliance Officer, Lore will be responsible for ongoing development and oversight of our Corporate Compliance Program.

Lore formerly served for 14 years as corporate counsel, most recently as vice president and chief counsel for a Fortune 500, long-term health care provider.  In this role she was responsible for providing guidance on diverse health care regulatory and compliance matters. Prior to obtaining her law degree in 1997, she worked as a registered nurse for 10 years.

Lore received her Juris Doctor from the University of Toledo College of Law, in Toledo, Ohio, graduating first in her class, and graduated with a Bachelor of Science in Nursing from Bowling Green State University in Bowling Green, Ohio.  In addition to her legal and nursing background, Lore is certified in Healthcare Compliance (CHC) by the Health Care Compliance Association.

She enjoys spending time with her family (husband and grown son and daughter) and friends, gardening, and volunteering for hospice and her nonprofit.  When time permits, Lore likes to sit outside on her front porch reading–especially during rainstorms.

Janet Lillevold

SVP, Transformation Office

Janet is responsible for driving a different view, pace, and delivery culture to set the stage for enhancing NPSL growth, excellence in value delivery to residents, and team member engagement.  In doing so, Janet is responsible for oversight of technology and infrastructure, program management, and enabling business transformation.

For more than 20 years, Janet has worked in customer centric industries, including health care, driving growth and transformation through focus on customer value as defined in the customers’ own words.   She is very excited to be part of excellence in delivery to the senior living community.  Janet has held roles of Senior Vice President of Services and Operations at several national and international corporations.

Janet earned a Bachelor’s of Science in Biology from the University of Michigan, a Master’s of Science in Technical & Science Communication from Drexel University, and a Master’s in Business Administration (Management and Organizational Behavior) from New York University.

She enjoys outdoor sports, music, gardening, fostering Siberian Huskies and Alaskan Malamutes, and spending time with family (husband and teenage son).  Janet volunteers for several organizations, sits on the Board of Directors for the Minnesota Autism Center and is a Boy Scout Leader for a local troop.

Pam Engle

SVP, People & Administration

Pam is responsible for shaping and co-leading the Human Resources and Administration department.  Her primary objective is to build a best-in-class seniors housing people platform that will support and transform recruitment, retention, and growth.  Pam will also run point on insurance, benefits and licensure.

Pam brings twenty years’ experience in the senior housing industry, including roles in operations, finance and human resources.  Most recently she served as the VP of Total Rewards at Brookdale Senior Living and prior to that she served as Senior VP of Benefits, Compensation, and Risk Management at Emeritus Senior Living.

Pam earned an MBA from Southern Oregon University and a Bachelor’s of Science in Business Administration from California State University, Stanislaus and Biola University.  She is a Certified Benefits Professional (CBP) and a Certified Compensation Professional (CCP).  She has served as a member of the Argentum HR Executive Roundtable and as a Board Trustee for the Council on Employee Benefits.

Alex Massopust

VP of Finance & Accounting

Alex Massopust is the VP of Finance and Accounting for New Perspective Senior Living. He is responsible for all reporting facets of the organization and oversees the accounting team. Alex joined the Seniors Housing sector back in 2012, and since that time has gained experience with new developments, acquisitions, system conversions, banking migrations and corporate card rollouts. He is also involved with all aspects of budgeting, forecasting, treasury management and financial analysis for the organization.

Alex is a CPA and earned a Bachelor’s of Science in Accounting from the University of Kansas. He enjoys spending time with his wife and two children and is an avid golfer.

Doug Anderson

VP of Marketing & Communications

Doug Anderson oversees the day-to-day marketing and branding functions for New Perspective Senior Living. He began his career as a news anchor and reporter for KTTC-TV in Rochester, Minnesota. Since that time, he has developed a 30-year career in marketing that has included senior marketing leadership working on or for some of the best brands in the world: Country Inns & Suites, Famous Dave’s Restaurants, Carlson Hospitality, Jenny-O/Turkey Store, Hormel, General Mills and Polaris to name a few. As CMO for Famous Dave’s of America, he was instrumental in leading the growth from 20 locations to over 75 when he left. As VP of Marketing for Carlson Companies, he led brand turnarounds that drove incremental ROI gains of 20%. Over the last 10 years, Doug has led a boutique marketing consultancy that focused on driving success for clients with multiple locations. His experience in senior housing dates back to 1998 as an on-going strategic and marketing consultant to New Perspective Senior Living.

Applying his MBA from University of St. Thomas Opus School of Business, Doug has also taught future business leaders marketing concepts and theory as a professor at his business school alma mater. He is an avid student of all the new methods to reach and capture new customers and prospects.

Doug and his wife, Jamie, are nearly empty nesters in Excelsior, Minnesota. They cherish family time by the lake and recently welcomed their first grandchild into the family.

Tracy McGraw

VP of Human Resources

Tracy is responsible for the strategic planning and consistent implementation of human resources functions across the organization. In doing so, Tracy is responsible for building a strong human resources infrastructure enabling business growth.

Tracy is a human resources leader that has specialized in the health care industry. In her most recent role as director of human resources for a rapidly-growing national health care organization, she was responsible for the creation and oversight of the company’s first human resources department. During her tenure, the company was recognized as a Top Workplace by the Minneapolis Star Tribune five years in a row based on anonymous employee surveys.

Tracy earned her Master’s degree in Human Resources Management from Concordia University, St. Paul, Minn., and a Bachelor’s degree in Psychology from the University of Minnesota – Twin Cities. She holds three professional certifications; Professional in Human Resources (PHR), Society for Human Resources Management Certified Professional (SHRM-CP), and is a Six Sigma Certified Green Belt.

David Kieffer

VP of Sales

With over 20 years of experience in the senior living sector, David offers a track record of success with both large companies and local startups across the country.  From community development to stabilization, David implements proven sales systems and solutions that bring predictable results and burgeoning occupancy growth.

David is passionate about teaching the fundamentals of building strong relationships and thoughtful follow-up.  He truly believes that prospects make their buying decision based on the relationships built with the team and their experience walking community halls and feeling the energy at the communities they visit.

Majoring in Geriatrics, he received his BA degree from the University of Wisconsin, Madison and completed the Marketing of Senior Housing Care Executive Course at the University of Maryland, Baltimore Campus (UMBC).

David and his wife Melissa live in Plymouth, Minnesota with their children, Preston (8) and Jada (6).  During his spare time, David loves being with his family, exercising outdoors and watching his beloved Vikings, Twins and Timberwolves.

Steve Beck

Sr. District Director of Operations

Steve is an operations and sales executive with over 25 years of experience in hospitality and senior living. His past experience with sales and marketing efforts along with operations gives Steve a unique perspective that has helped grow census and operational excellence for the companies he’s worked for in the past. Steve grew up in Seattle and started his career with Westin Hotels and Resorts. He then helped Brookdale, now the nation’s leading senior housing provider, grow their portfolio from 1,000 units to over 12,000 units during his tenure.

Vince Beckel

District Director of Operations

Vince has been in multi-unit operations management for over 30 years with some of the biggest and best companies in the country. His resume includes Target, Best Buy, Office Max and Kohl’s. Vince finally got to apply his degree in social work from St. Cloud State University when he joined New Perspective as Executive Director of the Waconia community. He took that community from 75% occupied when he joined to over 90% occupied for 36 consecutive months up to the time he was promoted to District Director of Operations.

Vince has been married to his wife, Kari, for over 30 years, and has wonderful children and grandchildren. He loves outdoors, sports and has multiple grills on his deck.

Beth Landers

District Director of Operations

Beth’s 30-year career in senior care developed out of a passion for helping the elderly at an early age. Her mother and grandmother coped with the effects of dementia, so she is familiar with the disease and losses it brings. That experience fuels her daily drive to help as many seniors as she can live lives of purpose and fulfillment. Beth has held a variety of positions in the senior care industry from Executive Director to District Director of Sales for a variety of companies including Brookdale. In New Perspective, though, she feels she has found her forever home.

Beth is a proud wife and mother of three active boys.