Privacy Policy

Welcome. This Privacy Policy (“Policy”) applies to all websites operated by New Perspective Senior Living, LLC and its subsidiaries and affiliates (“NPSL”), including without limitation www.npseniorliving.com (the “Site”). Any reference to “we”, “us”, or “our” in this Policy shall refer to NPSL. This Policy has been created in order to demonstrate and inform you of our firm commitment to privacy. The following Policy describes how we collect, protect, and use information we receive from visitors (or prospective consumers) to the Site. This Policy applies to information collected through this Site, as well as information about you collected through any other means.

THE INFORMATION WE COLLECT

Anonymous Information: Anonymous Information is aggregated data that websites use to administer their site. It may include information such as your browser type or your Internet Protocol (IP) address. From time to time we may retain third parties to help us collect and aggregate site visitor information.

IP Addresses: An IP address is a unique string of numbers that is assigned to your computer by your Internet service provider. Web servers automatically identify your computer by its IP address. We use your IP address to help diagnose problems with our server, to administer the Site, avoid hacking attacks on the Site’s servers, and may use it to gather broad demographic information.

Cookie information: as is the case with many websites, websites use a technology called “cookies”, which are small data files that are downloaded onto your computer. The use of cookies is standard on the Internet, which allows us to tailor your Site visits to your individual preferences. We may contract with third party service providers who assign cookies to conduct site tracking for us. These companies use cookies solely to provide us with data regarding website traffic. Although most web browsers automatically accept cookies, you can change your browser to prevent cookies or notify you whenever you are sent a cookie. You can still access most of the features on the Site, even without accepting a cookie.

Personally Identifiable Information is any information that personally identifies you, such as your name, address, email address or your telephone number. Sometimes this personal information is needed when you contact us. We may ask you to provide us with personal information on a voluntary basis on certain areas of the Site. More specifically, you may be asked to provide the following information: name, postal address, email address, and telephone number(s).

Email correspondence: Scattered throughout the Site are links or forms that can be used to contact us so you can comment, make a complaint, make suggestions, and ask questions. Your email address is required on this form so we can answer your questions.

HOW WE USE GATHERED INFORMATION

The information you share with us may be used in a few ways:

Anonymous information is used internally for Site administration, troubleshooting, and to help improve the quality of the webpages. We may share such aggregated, non-personally identifiable information, such as demographics, with existing and prospective business partners and advertisers.

Personally Identifiable Information collected by us may be used for purposes including administration of the Site and communications with you. We may disclose personally identifiable information if we are required to do so by law, or strongly believe that such action is necessary to (a) comply with the law or with legal process; (b) protect and defend our rights and property; (c) protect against misuse or unauthorized use of the Site; or (d) protect the personal safety or property of our users or the public.

We may use the information collected to notify you of changes made to our Site, to send you promotional materials, and to determine what information and services users want the most. If you contact us for assistance or support, we may use your information to provide service and support to you. We may also provide the information to third parties who assist us in contacting customers about special offers and other NPSL services, programs, or events that would likely be of interest to you.

OPT-OUT

We support the right of our visitors to choose. If you decide that you do not wish to receive special offers or promotional communications, you can contact us   at [email protected], indicating that you no longer want to receive information relating to the Site.

ACCESS AND CORRECTION

You have a right to know about the personal information that we hold about you, including the right to correct, amend, or delete the information that we have on file. If you wish to exercise these rights, please contact us by email or postal mail at the addresses below.

SECURITY

The Site incorporates appropriate safeguards to protect the security, integrity, completeness, accuracy, and privacy of the personal information we have collected. Therefore, we have put in place reasonable precautions to protect information from loss, misuse, and alteration. When surfing on a secure page, the lock icon showing in web browsers such as Google Chrome, Mozilla Firefox, or Microsoft Internet Explorer becomes locked. Security of information communicated by - or to us over the Internet is of utmost concern to us. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Please note that your email or other electronic correspondence with us through the Site, like most non-encrypted Internet communications, may be accessed and viewed by other Internet users. This may happen while you are in transit, without your knowledge or permission. In order to protect your privacy, please do not use email or the contact forms provided through the Site to communicate information to us that you consider confidential. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us through the Site. Once we receive your transmission, we will use reasonable efforts to ensure its security on our internal systems. Depending on the nature of the inquiry, your communication may be discarded or archived. If you wish, you may contact us instead via telephone at the numbers provided throughout the Site.

DISCLOSURE OF CUSTOMER INFORMATION THROUGH BUSINESS TRANSFERS

As we continue to develop our business, we may buy, merge, or partner with other companies or businesses. In such transactions, acquired customer information may be one of the transferred assets. Similarly, in the unlikely event that a portion, or substantially all our assets are sold or transferred to a third party, customer information would likely be among them.

OUR COMMITMENT TO CHILDREN’S PRIVACY

Protecting the privacy of children is very important to us. The Children’s Online Privacy and Protection Act of 1998 (“COPPA”) defines a “child” as anyone under the age of 13. We strictly adhere to COPPA. For that reason, we do not collect or maintain information obtained through the Site from those we know are under 13, and no part of the Site is structured to attract anyone under 13.

EXTERNAL LINKS

The Site may provide links and/or ad banners to various web sites, including sponsors that we do not control for your convenience. When you click on one of these links, you will be transferred out of the Site and connected to the website of the organization or company that you selected. We are not responsible for, nor will we investigate the nature, quality, or accuracy of the content on such web sites. Inclusion of any linked website on the Site does not imply or express an approval or endorsement thereof, including any of the content, opinions, products or services provided on these websites. Even if an affiliation exists between the Site and a third-party website, we exercise no control over the linked Site. Each of these linked websites maintains its own independent privacy and data collection policies and procedures. While we expect our partners, advertisers, and affiliates to respect the privacy of our users, we cannot be responsible for the actions of third parties. If you visit a website that is linked to the Site, we encourage you to consult that website’s privacy policy.

CONSENT AND JURISDICTION

This Site is controlled, operated, and administered entirely within the United States. By using the Site, you signify your agreement to the terms of this Policy. If you do not agree with this Policy, please do not disclose any personal information through the Site. This Policy and the use of the Site are governed by Minnesota law. Any claim related to the Site or this Policy shall be brought in a federal or state court in Minneapolis, Minnesota, within one year after the claim arises. Users of the Site consent to the jurisdiction and venue of such courts as the most convenient and appropriate for the resolution of disputes concerning this Policy. The notices outlined herein are not intended to - and do not create any - contractual or other legal rights on behalf of any third party.

SPECIAL NOTICE TO CALIFORNIA RESIDENTS

Under the California Civil Code, residents of the state of California that have provided any personally identifiable information to us have the right to request a list of all third parties to which we have disclosed personally identifiable information during the preceding year for direct marketing purposes. Alternatively, the law provides that if we have a privacy policy that gives either an opt-out or opt-in choice for use of personally identifiable information by third parties (such as advertisers or affiliated companies) for marketing purposes, we may instead provide you with information on how to exercise your disclosure choice options. We provide you with an alternative option that includes details on how you may either opt-out or opt-in to the use of your personally identifiable information by third parties for direct marketing purposes.  If you are a California resident and request information about how to exercise your third-party disclosure choices, please send a request to [email protected].

MODIFICATIONS TO OUR PRIVACY POLICY

We may change, modify, add and/or delete all - or portions of this Policy at our discretion any time, and modifications are effective upon being posted on the Site. If we decide to change this Policy, we will post those changes on the homepage of the Site, and any other places we deem appropriate. Thus, you are aware of what information we collect, how we use it, and under what circumstances (if any) we disclose it. You are responsible for reviewing this Policy periodically, to ensure that you are aware of any changes to it. If we make material changes to this Policy, we will notify you by means of a notice on the Site’s home page.

ACCOUNT REVISIONS, REVOKING AND DELETING PERSONAL INFORMATION

We welcome your questions, comments and all feedback pertaining to your privacy, including any other issue regarding the Site. At any time, you may revoke your consent, cease further use of your email address to send you updates, and direct us to delete the information you have supplied. Although it is not always possible to remove or modify such information, we will make reasonable efforts to do so. If you have given us information for one of those third parties we mentioned above, and we have already passed it on, we cannot delete or change the information.

If you have given us Personally Identifiable Information in the past and want to update, change, or delete it, you may send an email or contact us by regular mail:

[email protected]

5900 Clearwater Drive, Suite 500

Minnetonka MN 55343

This site is being monitored by one or more third-party monitoring software(s) and may capture information about your visit that will help us improve the quality of our service. You may control the data being collected from your visit by visiting through a universal consumer options page located at New Perspective Senior Living, LLC.