Red Rock Senior Living to Become New Perspective – Woodbury

MINNEAPOLIS, MINN., (Jul 10, 2017) —New Perspective Senior Living, a senior living company based in Minneapolis, Minn., announced today that Red Rock Senior Living in Woodbury, Minn., will become New Perspective – Woodbury. The company also announced that it would be assuming day-to-day operations of the senior community effective immediately.
“This is our first community on the east side of St. Paul,” said Ryan Novaczyk, New Perspective Senior Living President and CFO. “We are very focused on putting residents first, and we are excited about bringing our program and services to this market.”
A key aspect of that New Perspective Senior Living’s programming is its Four Pillars approach to senior living. The pillars seek  to enhance its residents’ quality of life through physical fitness, brain fitness, social and spiritual enrichment, as well as excellent nutrition and dining.
“We believe our residents deserve to live life on purpose and age successfully,” stated Chris Hyatt, New Perspective Senior Living Partner and Chief Operating Officer. “This acquisition is one more positive step toward our goal of 10,000 seniors living life on purpose by 2025.”
New Perspective – Woodbury includes 77 total units, 39 independent and assisted living units, and 32 memory care, and six care suites. With the addition of the Woodbury location, New Perspective Senior Living will now operate 13 senior communities in Minnesota, including seven in the greater Minneapolis-St Paul 11-county metro area, with ten additional communities in North Dakota, Wisconsin and Illinois.
About New Perspective Senior Living
Founded in 1998, New Perspective Senior Living (NPSL) is a family owned company that develops, owns and operates vibrant senior living communities in Minnesota, North Dakota, Wisconsin and Illinois.  Its foundational belief — that all seniors deserve to Live Life on Purpose® and age with dignity — was forged from the personal experience of Founder and CEO Todd Novaczyk while caring for his mother-in-law, Betty, as she struggled to maintain her strong, independent spirit as she coped with Alzheimer’s disease.
Today, the company serves over 2,000 seniors through Independent Living, Assisted Living and Memory Care options. The company, based in Eden Prairie, Minn., has won multiple awards including Top Assisted Living Facility, Best-of-the-Best Dining Experience and Top Workplaces.
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Doug Anderson
VP of Marketing
NP Senior Living